You could be great at development and marketing. without a sound app monetization model your dreams of becoming a successful app publisher will inevitably fail. monetizing your app can consist of various models as paid downloads, in-app purchases, in-app subscriptions, and in-app advertising, this guide will focus on the advertising piece of the puzzle.

Being a successful mobile app publisher is no walk in the park. There’s the process of app development, gaining user adoption, and finding the right balance of monetization – all in an overcrowded space.

1. Ad Mob

Some features include being able to cross-sell other apps for free using house ads, running direct deals with advertisers, and auto-updates through Google Play services without needing to modify your SDK. Platforms supported include iOS, Android, Unity, and Cocos2d-x.

Smarter tech, more revenue

As one of the largest global ad networks, AdMob can fill your ad requests from anywhere in the world. Maximize the value of every impression across all your networks with the most advanced monetization technology.

They serve over 200 billion ad requests worldwide every month, with over 1 million advertisers and have 1 million apps currently running on the AdMob mobile ad network.

2. Facebook Audiance Netowrk

Over 1 billion users view ads from the Facebook Audience Network each month.

Accelerate your ad monetization

Facebook Audience Network offers smart, sustainable solutions to grow your app.

Engage your audience

Monetize with high-value, interactive ad formats including rewarded video and playable ads.

The Facebook Audience Network offers smart solutions to publishers to monetize their apps and websites. Their ad network is designed with user engagement and growth in mind.

3. Unity Ads

Unity ads help publishers integrate video ads into their games that maximize revenue and improves the user experience. They offer the highest revenue per user of any rewarded video ad network.

Integrate Unity Ads using the Monetization API

• unity(c#)
• iOS (objective-c)
• Android(java)

Expand your basic ads integration

• Reward players for watching ads:
  • unity(c#)
  • iOS (objective-c)
  • Android(java)
• Incorporate banner ads:
  • unity(c#)
  • iOS (objective-c)
  • Android(java)
• Incorporate Argumented Reality (AR) ads.

If not, you’ll only need to implement their universal SDK.

4. Applovin

Android Devices:

Note: Your device may have different options depending on version and carrier. Below are instructions for the more recent Android devices.

1. Go to the Ad Settings page.
2. Choose where you want the change to apply:
   • On all devices where you’re signed in: If you aren’t signed in, at the top right, select “Sign in”. Follow the steps.
   • On your current device or browser: Stay signed out.
3. Turn off Ad Personalization.

iOS Devices:

1. Go to Settings > Privacy > Advertising.
2. Turn on “Limit Ad Tracking”.

Are you interested in analyzing your users and acquiring high-quality ones? With Appolvin you can filter your users by country, analyze all ad campaigns and lead campaigns to users that are most likely to make actions inside your app. On top of that, you can mix advertising formats and chose the best combinations for you!

5. Chartboost

Their ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, relevant, and user-friendly in-app ads for monetization.

Earn the highest revenue for every impression

Our technology stack for mobile app developers automatically optimizes your inventory with ads from premium performance and brand buyers. Get the best possible earnings for your impressions. 

Chartboost is one of the leading mobile app gaming audience platforms in the industry. Over 300 000 games utilize their SDK.Chartboost is one of the leading mobile app gaming audience platforms in the industry. Over 300 000 games utilize their SDK.

6. Ad Colony

AdColonoy combines proven technology, premium advertisers part of Fortune 500 companies, and high fill rates into an all-in-one publisher monetization platform.

Our Award-Winning Creative Team Works with You to Create The Perfect Ad to Acquire Users. Bespoke Ads. 100% Full Screen Video. Great User Experience. Life-Like Graphics

Their custom ad units include full screen, vertical, in-feed placements, and more

Video advertising will never be the same

AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video.

AdColony | 24137 followers on LinkedIn | The leading global advertising and marketing platform for mobile app publishers and brands.

7. Vungle

Key Features

• Simple to start. Vungle Programatic helps you reach out with DSPs
• Data algorithms that allow you to A/B-test ads in real-time
• Generate more revenue with Vungle’s in-app video ads
• Easy to use SDK
• Ad placements that allow you to be flexible with formatting
• Engage your users with interactive prompts
• Drive user engagement with creative ad designs and templates
• Access user acquisition and data reports with Vungle’s UA data integrations
• Expand your global reach
• LTV technology optimised to expand your user base

Vungle is a mobile advertising start-up with offices in London and the US, specialising in localised video advertising across the iOS and Android platforms. Primarily offering HD video ads lasting around 15 seconds pre-cached optimised handheld, mobile tablet devices Vungle compatible third party platforms including MobileAppTracking conversion tracking campaign

Vungle is one of the best companies in acquiring and engaging users through their highly creative and enjoyable videos.

8. StartApp

For publishers, they give quick access to tier one traffic allowing them to monetize traffic from thousands of advertising campaigns. StartApp supports apps on almost all platforms, including iOS, Android, Unity, Cordova, Marmalade, and more.

Key Features

• Support all development tools
• 1B Monthly active users
• A global presence with 6 offices
• 15TB of data per day for optimization
• Social data platform that analyses social apps
• Targeted promotions and offers
• 9 years industry experience
• Classic SDK integration with S2S and C2S
• They work with the top 40% grossing apps

unded in late 2010, startapp provides today’s mobile ad industry with next-level smart targeting and groundbreaking ad units. Through our programmatic ad platform, we can deliver the best, most relevant ad at any time, helping publishers provide.

Engaging user experience possible delivering strongest results mobile advertisers.

The company has over seven years of industry experience, six offices worldwide, over 50 000 partners, and works with 40% of the top-grossing apps.

9. IronSource

IronSource develops engagement and analytical tools designed to empower mobile and digital businesses. The company’s engagement tool, InstallCore helps in turning applications into business through data flow management, enabling developers and device manufacturers to download software on desktop computers.

The ironSource Story

The ironSource founders started out as a team of 5 developers building consumer applications. after realizing just how difficult it is to turn apps into a scalable business, they decided to take what they learned and build an extensive suite of tools to help fellow app developers succeed.

IronSource works with some of the top gaming mobile app publishers in the industry, including Ubisoft, Zynga, EA, Gameloft, and many more. They offer multi-platform support for iOS, Android, Unity, and many more.Publishers get access to premium and global ad inventories, ensuring they get the highest price possible for every impression.

10. Fyber

Key Features

• App developers can maximize their revenue
• Direct access to over 180 DSPs
• Drive installs and boost your userbase
• Over 7,500 direct integrations with mobile app developers
• Fyber is integrated with key attribution partners
• Ad formats include: rewarded video, interstitial, offer wall, banners
• Connect with global brands
• Increase retention and sell inventory
• Real-time reporting that hits KPIs
• API data from each network

Fyber is a data-driven monetization platform that focuses on best-in-class technology. They offer a range of solutions to publishers, including FairBid and their video ad monetization platform.

Fyber is an app monetization company, developing a next-generation monetization platform for app developers. Combines proprietary technologies and expertise in mediation and RTB to help app developers discover better ways to monetize mobile games. Fyber has seven global offices in San Francisco, New York, London, Berlin, Tel Aviv, Beijing, and Seoul. It’s publicly traded on the Frankfurt Stock Exchange under the symbol FBEN. Visit the Fyber timeline to see some of our important monetization milestones over the years.

• Programmatic monetisation for video publishers
• Supports RTB, PMP and Deal IDs
• A variety of ad networks all in one platform