Google Play and App Store Screenshot Sizes for 2023 and 2024
As the mobile app industry evolves rapidly, it’s essential for marketers to effectively promote their apps. Knowing the correct app store screenshot sizes and optimizing Google Play app screenshots is vital for capturing user attention.
Both Google Play and the App Store have specific screenshot size requirements that marketers must adhere to. This guide offers a comprehensive overview of Play Store screenshot sizes and App Store screenshot dimensions, helping ensure that your app stands out in both the Google Play Store and Apple’s App Store.
Google Play Store Screenshot Sizes
The Google Play Store has strict guidelines regarding the size and format of app screenshots. Marketers must submit a minimum of two screenshots (recommended: at least six) and a maximum of eight. The required screenshot sizes for the Google Play Store are:
- Minimum size: 320 pixels width x 480 pixels height
- Maximum size: 3840 pixels width x 2160 pixels height
Despite the minimum size seeming small, Google Play displays screenshots in various dimensions. They appear in a grid on the app’s detail page at the smallest size and in full-screen preview mode, accessed by users tapping on them, at the largest size.
It’s important to note that Google Play only accepts screenshots in JPEG or PNG formats. Marketers can also add captions to screenshots to highlight specific features or functionalities of the app.
Google Play Store Screenshot Sizes Required Guidelines
Here are essential guidelines for designers and app marketers when preparing screenshots for the Google Play Store:
- Ensure images are of high quality and easily distinguishable.
- Feature the app’s key functionalities prominently within the first two screenshots.
- Use captions effectively to highlight significant features.
- Avoid including text in images, as readability can be compromised on smaller screens.
- Maintain consistency with the app’s overall branding and design.
- Opt for a 9:16 or 16:9 aspect ratio.
- Save screenshots in either JPG or 24-bit PNG format without alpha transparency.
Additionally, remember that the maximum dimension of any screenshot should not exceed twice the length of its smallest dimension. For instance, if the maximum dimension is 2500 pixels, avoid using screenshots with proportions like 2000×1000 pixels and instead opt for those like 2000×1500 pixels.
You can upload up to eight screenshots per app, including versions tailored for tablets, Android TV, and Wear OS. Utilize all available slots if relevant to effectively showcase your app’s strengths on the store listing page, with most apps typically using between five and eight screenshots.
Additional Google Play Store Screenshot Sizes Criteria
Following the specified rules can help your app or game get featured, which will greatly influence app installs. The Play Store organizes recommended games and apps in big formats with high-quality screenshots.
To be considered for such suggestions, you must meet a distinct set of criteria for apps and games.
- 16:9 screenshot resolution for landscape (minimum 1920x1080px)
- 9:16 resolution for portrait screenshots (minimum 1080x1920px)
- Minimum of four screenshots
- Minimum 1080 pixels resolution
- Screenshots must show apps or games’ functionalities
App Store Screenshot Sizes
Similar to Google Play, the App Store has specific guidelines regarding the size and arrangement of app screenshots. App marketers or developers are required to submit at least one screenshot and can upload up to ten. Below are the exact App Store screenshot dimensions:
- Minimum size: 750 pixels width x 1334 pixels height
- Maximum size: 1242 pixels width x 2208 pixels height
Like Google Play, these screenshots will appear in varying sizes on the App Store, with the smallest size visible on the app’s detail page and the largest shown in the full-screen preview.
Additionally, the App Store allows developers and marketers to include videos in their app listings, similar to Google Play. These app preview videos can be a maximum of 30 seconds long (minimum 15 seconds) and up to 500 MB in size. The videos autoplay and should exclusively feature real app footage without any marketing or copyrighted content. Utilize videos effectively to showcase your app’s key features due to the autoplay feature.
App Store Screenshot Sizes Required Guidelines
Here are essential guidelines, similar to those for Google Play, that designers and marketers should keep in mind when creating screenshots for the App Store:
- Consider using a video to demonstrate the app’s features and functionality.
- Use the first screenshot to highlight the app’s most compelling feature or benefit.
- Ensure that the screenshots align with the app’s branding and visual style.
- Avoid using images with text, as readability may be compromised on smaller screens.
- Use captions effectively to emphasize important features or capabilities.
- Use high-quality images that are clear and easy to view.
- Aim for straightforward yet eye-catching screenshots that quickly convey the app’s appeal.
Apple’s guidelines are clear-cut: images and videos must originate from within your app. This means you cannot use visuals depicting someone using an iPhone or similar.
Screenshots must be in flattened PNG RGB or JPEG format, with a resolution of 72 dpi and no transparency. Each screenshot must comply with one of Apple App Store’s specified sizes and resolutions.
As the data provider, you are accountable for all content posted, ensuring you have proper licensing rights for all aspects and elements used (intellectual property).
With each iOS update, Apple introduces new app features (like dark mode) that you should regularly test and incorporate. Apps utilizing these features often gain a slight advantage in the App Store rankings.
Additional Sizes and Criteria for iOS App Store Screenshots for iPhones and iPads
There is one thing you must remember. You are not obligated to provide screenshots for every iOS screen size. The following screenshot sizes are the default and required for each iOS device:
- iPhone 5.5-inch screenshots in portrait and landscape layouts
- 6.5-inch iPhone screenshots in portrait and landscape layouts
- Screenshots of the 12.9-inch iPad 2nd and 3rd generation in portrait and landscape layouts
Below you can see a table of complete iOS App Screenshot Sizes for iPhones.
It’s important to note that these sizes may change when new iPhone models are launched. Developers and marketers should always follow Apple’s developer guidelines to ensure that the App Store screenshot sizes they submit fit the current standards for each iPhone model.
Here is a table of complete iOS App Screenshot Sizes for iPads.
Keep in mind that these measurements are in pixels and indicate the resolution of the screenshots. All iPad models have a 4:3 aspect ratio, with the exception of the iPad Pro 11″ and iPad Pro 12.9″, which have a 16:9 aspect ratio in landscape mode.
Key Differences in Play Store Screenshot Size and App Store
Screenshot Dimensions
Both the Google Play Store and Apple’s App Store have
distinct requirements for app screenshots, each with its specific dimensions
and guidelines. While Google Play allows more flexibility in screenshot sizes,
it’s crucial to follow precise guidelines to ensure optimal display across
different devices. Conversely, Apple’s App Store requires screenshots to meet
exact dimension specifications tailored for iOS devices.
